Product Hunt review

At a glance

Our verdict

Product Hunt is one of the strongest domains you can get a listing on (DR 91). Its listing links are nofollow, so the value is referral traffic and discovery rather than link equity. Listing is free.

Best for Makers of a tech product that is live and usable now (not a waitlist, template, directory or service) who can take part in the comments on launch day.

About Product Hunt

Product Hunt describes itself as a place to "Discover the best new products, ranked daily by the Product Hunt community." Community members post ("hunt") products each day, and others upvote, comment and share them as they compete on the homepage leaderboard. Its featuring guidelines focus on tech-related digital products that are currently available.

What a listing gets you

• A product post that goes live at 12:01 AM PST on the chosen date, schedulable up to 30 days ahead
• Upvotes, comments and shares from the community, and a chance at the homepage leaderboard (featuring is at the team's discretion)
• Posts that are not featured still appear in the All feed
• Optional extras: a YouTube video, an interactive demo, a promo code and maker credits

Pricing, timing and links

Pricing

Launching is free: "Yes. It's 100% free to use." Advertising is sold separately: self-serve ads use a CPM model that the help center says never exceeds $35, and managed campaigns start at $10,000.

Links

The visit links on a live product page (Linear) carry rel="ugc", which counts as nofollow.

Before you submit

• A personal account: company or branded accounts cannot post, vote or comment
• New accounts wait one week before posting, or subscribe to the Product Hunt newsletter for immediate access
• The post needs a direct product URL, a name with no emojis, a tagline, topics, a square thumbnail (240x240 recommended), a pricing type, at least 2 gallery images (1270x760 recommended) and a description of up to 260 characters
• Relaunches need at least six months between posts for the same product or domain, plus a significant update
• Don't ask or incentivize people to upvote: the help center says this may drop the product in the rankings or remove it from the homepage
• Not featured: waitlisted products, directories, templates, courses, podcasts, events, books, services, commerce sites, most hardware and non-tech submissions

• Submissions openYES

How to get approved

• Hunt your own product from a personal account; the help center says self-posting "gives you full control over the launch".
• Set up the account at least a week early (or subscribe to the newsletter), then schedule the launch up to 30 days ahead for 12:01 AM PST.
• Prepare the full assets: a 240x240 thumbnail, at least two 1270x760 gallery images, a 260-character description and a strong first comment.
• Ask supporters to visit and comment rather than upvote, and only relaunch after six months with a significant change.

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